The FAANG group of mega cap stocks manufactured hefty returns for investors throughout 2020.

The team, whose members include Facebook (NASDAQ:FB), Amazon.com (NASDAQ:AMZN), Apple (NASDAQ:AAPL), Netflix (NASDAQ:NFLX) and Alphabet (NASDAQ:GOOGL) benefited greatly from the COVID-19 pandemic as people sheltering into position used the devices of theirs to shop, work and entertain online.

Of the previous 12 months alone, Facebook gained 35 %, Amazon rose seventy eight %, Apple was up eighty six %, Netflix discovered a sixty one % boost, and Google’s parent Alphabet is actually up thirty two %. As we enter 2021, investors are wondering in case these tech titans, enhanced for lockdown commerce, will achieve very similar or perhaps even better upside this year.

By this group of 5 stocks, we’re analyzing Netflix today – a high-performer during the pandemic, it’s today facing a distinctive competitive threat.

Stay-at-Home Appeal Diminishing?
Netflix has been one of the strongest equity performers of 2020. The business enterprise and the stock benefited from the stay-at-home atmosphere, spurring demand due to its streaming service. The stock surged aproximatelly 90 % from the reduced it hit on March 16, until mid October.

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Nonetheless, during the past 3 months, that rally has run out of steam, as the company’s main rival Disney (NYSE:DIS) acquired considerable ground in the streaming battle.

Within a year of the launch of its, the DIS’s streaming service, Disney+, today has more than 80 million paid subscribers. That’s a substantial jump from the 57.5 million it found to the summer quarter. Which compares with Netflix’s 195 million members as of September.

These successes by Disney+ came at the same time Netflix has been reporting a slowdown in the subscriber growth of its. Netflix in October discovered it included 2.2 million subscribers in the third quarter on a net basis, short of the forecast of its in July of 2.5 million new subscriptions for the period.

But Disney+ is not the sole headache for Netflix. AT&T’s (NYSE:T) WarnerMedia division is within the midst of an equivalent restructuring as it focuses primarily on the new HBO Max of its streaming wedge. Too, Comcast’s (NASDAQ:CMCSA) NBCUniversal is realigning its entertainment businesses to give priority to the new Peacock of its streaming service.

Negative Cash Flows
Apart from rising competition, what makes Netflix more weak among the FAANG group is the company’s tight cash position. Because the service spends a great deal to create its exclusive shows and capture international markets, it burns a lot of money each quarter.

In order to enhance the cash position of its, Netflix raised prices due to its most popular program during the last quarter, the next time the company has done so in as several years. The action might possibly prove counterproductive in an atmosphere in which people are losing jobs and competition is warming up. In the past, Netflix priced hikes have led to a slowdown in subscriber development, especially in the more-mature U.S. market.

Benchmark analyst Matthew Harrigan last week raised similar concerns into his note, warning that subscriber development could possibly slow in 2021:

Netflix’s trading correlation with other prominent NASDAQ 100 and FAAMG names has now clearly broken down as 1) confidence in the streaming exceptionalism of its is fading somewhat even as two) the stay-at-home trade might be “very 2020″ even with a bit of concern about just how U.K. and South African virus mutations might affect Covid-19 vaccine efficacy.”

His 12 month price target for Netflix stock is actually $412, about twenty % below the current level of its.

Bottom Line

Netflix’s stay-at-home appeal made it both one of the greatest mega hats as well as tech stocks in 2020. But as the competition heats up, the business enterprise should show that it is the high streaming option, and that it is well positioned to defend its turf.

Investors appear to be taking a rest from Netflix stock as they hold out to find out if that will happen.